The Blue-Channel ISV Program
Blue-Channel provides a fast, low risk and minimal investment path for Independent Software Vendors (ISVs) wishing to increase the sale of their license revenues globally via the indirect channel. We identify the right Business Partners (BPs)* locally and in any country world-wide that makes business and complementary sense. We work primarily with IBM.
*BPs – Value Added Re-sellers (VARs), Value Added Distributors (VADs), Volumists, OEM ISVs, System Integrators, ASPs, SaaS, Consultants and Web-resellers.
Start-Up Phase - 12 Q2Q**
During the Start-Up phase, we work on building a pragmatic, structured and coordinated business plan, based on one single objective; accelerate the growth of your application via the indirect channel.
We also cover the all important factors of Return On Investment (ROI) and the unique value points that differentiate your application from the competitors. These factors will allow us to target the correct BPs and the appropriate countries for the indirect sale of your software.
We provide and in-depth view of how IBM operates with Independent Software Vendors (ISVs) and how you can interlock rapidly and effectively with IBM on a national and international level.
**12 - Q2Q – Action plan based on twelve months and quarter by quarter.
Operational-Phase
On completion of the Start-Up phase, we provide three flexible service offerings :
1. Indirect - Build an effective channel
2. IBM - Your fast path to IBM
3. Services - Complementary services
The sales, marketing and technical support of the network is a crucial factor in terms of building a successful indirect channel. We provide the right service level of support in terms of “pre and post BP management” and provide regular control points. |
